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| In this edition: Holiday Makeovers - Ten Ways to get Your Website Ready for the Season |

Holiday Makeovers

Ten Ways to Get Your Website Ready for the Season

Welcome to the latest edition of the Inside Edge--your monthly report on Internet trends and advancements that can turn your business into a more profitable e-Business. In this month's edition we share with you ten exciting ways to give your website a holiday makeover! Read on to find out how these simple but innovative changes can offer your customers a unique online experience as they visit your website over the holiday season.

A survey conducted on behalf of the National Retail Federation (US) estimates that about 52 million people (37% of consumers) will browse or shop online from work this holiday season. Forrester Research estimates that holiday online shopping will top $18 billion. Although this may be a small percentage of overall shopping, it is growing rapidly.

The most obvious reasons for this online shopping boom are: more Internet users and increasing high-speed broadband connections. The biggest factor affecting the boom is, however, the comfort level as people get used to not just the convenience of online shopping but also the knowledge that is relatively safe.

All of this is great news for you as a business owner…provided you are able to catch the attention of potential shoppers amidst the noise and clutter of the busy online traffic-goers. Just as you are reading this newsletter in order to learn how to attract and convert more online customers, be aware that those same customers are doing their research and finding ways to become the smartest online shoppers ever!

To stay ahead of your competition and maintain the lead, you can choose from this list of website makeover ideas. Your local WSI Consultant can implement these changes and have your website Internet Marketing (IM) ready to take on the holiday season. Get set to say "I M Ready"!

The Fundamentals:

These are the must-haves for your website and there is no better time than the onset of the holiday season to check and ensure you have these features in place. Read more about the Fundamentals...

Bells and Whistles:

Once you have ensured that the foundation of your website is strong and in keeping with industry best practices, you can use some of these creative techniques and technologies to attract more customers and profit from the holiday shopping seasonal boom online. Read more about Bells and Whistles...

Plan your website holiday makeover with your WSI Consultant. Call and book an appointment today.

This edition of the Inside Edge has been brought to you by Ron McArthur, Certified Internet Consultant.

For more information about WSI Internet Solutions for your business contact us today!
mailto:[email protected]
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Mississauga, ON L4W 4Y1

eMarketer predicts that online holiday sales will reach $31 billion this season, up 18.5% over 2006. Although this is a drop-off from last year's growth rate of 25%, it beats the low single-digit growth rate forecast for the overall retail industry this holiday season.
Read more on E-Commerce sales...



























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